Clinique
This article was originally published in The Rose Sheet
Executive Summary
Jane Mauksch to senior VP and worldwide creative director. Mauksch has held the position on an interim basis since April, when she moved over from Clinique VP-copy and design worldwide. She has been credited with the creation of the brand's "voice series" advertisements and has helped to streamline the creative process. Mauksch joined the Estee Lauder company in 1996 and previously worked a number of New York City and Boston advertising agencies. She reports to Clinique USA President William Lauder and International VP/General Manager Bernard Gaude
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says