Maybelline
This article was originally published in The Rose Sheet
Executive Summary
Cosmair division goes medieval with "Venus Gold" holiday shades of "burnished coopers and sand-glided browns with gold shimmer." Maybelline's seasonal collection includes Lip Polish in six hues, such as Disco Brown, Blonde Goddess and Bronze Goddess, for $5 each. Express Finish Fast-Dry Nail Enamel comes in 10 glitter shades, including Metallic Merlot, Fuchsia Fairytale and Silver Sky for $3.75 apiece. Venus Gold lands in mass doors in October
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says