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Skin-So-Soft IR3535 Insect Repellent Duration Claims "Deceptive" - Suit

This article was originally published in The Rose Sheet

Executive Summary

Advertising claims for Avon's Skin-So-Soft Bug Guard Plus insect repellent are "materially false and deceptive," Off! Skintastic marketer S.C. Johnson alleges in an Aug. 6 counterclaim to the direct marketer's earlier lawsuit charging similar false advertising statements.
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