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P&G Physique Upscale Hair Care Line Reaching U.S. Doors in January

This article was originally published in The Rose Sheet

Executive Summary

Proctor & Gamble aims to reach a new styling-focused consumer base with the launch of Physique, an upscale unisex hair care line. The 24-product collection, including shampoos, conditioners, gels, mousses, creams, lotions, pomade and hair sprays, will be available in full mass market distribution in the U.S and Puerto Rico starting mid-January.
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