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Cover Girl Retail Displays Revamped To Ease Selections, Offer Samples

This article was originally published in The Rose Sheet

Executive Summary

Cover Girl will simplify the in-store product selection process with a new display unit designed to "totally transform the Cover Girl shopping experience," the Procter & Gamble company said. The fixtures, available at mass outlets by June, are an example of Cover Girl's focus on product innovation, in-store presentation and consumer education and interaction.
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