Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Nothing But Color collection offers nine products for eyes, lips, cheeks, nails and body, including the GlitterStick and Sparkling Perfume Gel. GlitterStick is a multi-colored glitter gel stick for $25, and Dazzling Sparkling Perfume Gel, Gold or Silver, is $17.50. High Pearl Two-in-One Eyeshadow Duo in Icy Aqua and Frosty White ($20) accompanies High Pearl Eye Defining Pencil in Brown ($14) and Two-in-One Eyeshadow Single in Amethyst ($12). HighShine Lip Lacquer SPF 15 (Purple, Pink and Apricot) and LipBlush SPF 15 (Apricot Ice) are $15 each, and Futurist Full Treatment Lipstick (Red and Wine) is $16. Nail polishes include High Gloss Lacquer in Grapewine, Cardinal and Frosted Apricot for $6 each. Nothing But Color will be on counter in November
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says