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P&G, Gillette First Sponsors Of MIT Auto-ID Research Center

This article was originally published in The Rose Sheet

Executive Summary

Alternatives to Universal Product Codes employed on retail products will be developed at a new Massachusetts Institute of Technology research center co-funded by Procter & Gamble and Gillette. Establishment of the project was announced in conjunction with the recent 25th anniversary of the UPC.

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RFID Implementation Must Ensure Consumer Privacy – FTC’s Beales

Consumer privacy concerns must be addressed by retailers and manufacturers as they implement radio frequency identification technology, Federal Trade Commission Bureau of Consumer Protection Director J. Howard Beales said during an FTC RFID workshop June 21 in Washington, D.C

RFID Implementation Must Ensure Consumer Privacy – FTC’s Beales

Consumer privacy concerns must be addressed by retailers and manufacturers as they implement radio frequency identification technology, Federal Trade Commission Bureau of Consumer Protection Director J. Howard Beales said during an FTC RFID workshop June 21 in Washington, D.C

Wal-Mart RFID rollout

Procter & Gamble, Unilever, Gillette and Johnson & Johnson are among the eight manufacturers testing electronic product codes at seven Wal-Mart supercenters in the Dallas/Forth Worth area in the first phase of the retail chain's radiofrequency identification program. The trial will include 21 products, and additional suppliers may be added, according to Wal-Mart. All of the retailer's top 100 suppliers must have RFID tags carried on cases and pallets distributed to Wal-Mart stores by January 2005. P&G and Gillette were early advocates of alternatives to the universal product code as sponsors of the Massachusetts Institute of Technology Auto-ID Center, which developed RFID ("1The Rose Sheet" Oct. 1, 1999, p. 6)...

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