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Natural Advantage

This article was originally published in The Rose Sheet

Executive Summary

Advanced Polymer Systems and Guthy-Renker join in promoting Natural Advantage, a new Microsponge-based retinol skin care system developed by APS. The brand debuts with three products: Nighttime Renewal Complex, an oil-removing cleanser containing 0.15% retinol; All-Day Moisture, an AHA lotion consisting of 8% glycolic acid and SPF 15; and Daily Cleansing Gel, a 0.15 % retinol-based cream. The brand will be introduced via an infomercial featuring Kathie Lee Gifford and dermatologist Patricia Farris, MD. The three products will retail as a package for $39.95 while independent re-orders will be available at an undetermined price
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