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Prell

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble sells hair care line to Prestige Brands, a newly-formed consumer products firm. The Bonita Springs, Fla.-based company's Nov. 1 acquisition marks its "first of a number of anticipated acquisitions," Prestige Brands says. P&G has been looking for a buyer for the underperforming brand since May (1"The Rose Sheet" May 10, In Brief). In 1998, Prell represented less than 1% of P&G's global beauty business. Details of the deal were not disclosed

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