Jafri
This article was originally published in The Rose Sheet
Executive Summary
Firming Lotion with grapeseed extract is the latest addition to the New York City-based company's J02 skin care line. The lotion's key ingredient, grapeseed, is said to increase the effectiveness of vitamin C by 20% and has 50% more antioxidant effects than vitamin E. The lotion also contains SFP 15, vitamins and herbs that "promote youthful, radiant skin" and bioflavonoids, which act as anti-inflammatory agents and are "effective in the treatment of bruises and varicose veins." The 2 oz. bottle of firming lotion is available at select Nordstrom and Saks Fifth Avenue stores for $55
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says