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Gillette SensorExcel Women's "Fashion" Razors Backed By $75 Mil. Spend

This article was originally published in The Rose Sheet

Executive Summary

Gillette's new collection of "fashionably" colored SensorExcel for Women razors and new Satin Care shave gel scents will further target the growing women's shave market, the company said. The new products will bow in April, followed by an international roll out.

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