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Orlane

This article was originally published in The Rose Sheet

Executive Summary

B21 Extreme Line Reducing Care Eye Contour gives "skin its memory back" for "wrinkle-free, luminous skin," the Paris-based company claims. Memoxyle 3.5% provides "exceptional anti-wrinkle care for the eye contour" while Optical Receptors "instantly smooth" the delicate skin around the eye, Orlane says. Within 72 hours, "a real difference can be seen in the skin's texture and softness," and after two weeks, "fine lines seem 'erased,' wrinkles are further reduced and the skin's surface is improved by 43%," according to the company. A 15 mL blue plastic bottle retails for $100. The company plans to introduce a B21 body care line in Europe in May with a U.S. debut expected next year (1"The Rose Sheet" May 3, Cosmoprof Marketing In Brief)

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