Orlane
This article was originally published in The Rose Sheet
Executive Summary
B21 Extreme Line Reducing Care Eye Contour gives "skin its memory back" for "wrinkle-free, luminous skin," the Paris-based company claims. Memoxyle 3.5% provides "exceptional anti-wrinkle care for the eye contour" while Optical Receptors "instantly smooth" the delicate skin around the eye, Orlane says. Within 72 hours, "a real difference can be seen in the skin's texture and softness," and after two weeks, "fine lines seem 'erased,' wrinkles are further reduced and the skin's surface is improved by 43%," according to the company. A 15 mL blue plastic bottle retails for $100. The company plans to introduce a B21 body care line in Europe in May with a U.S. debut expected next year (1"The Rose Sheet" May 3, Cosmoprof Marketing In Brief)
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says