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E-Shave

This article was originally published in The Rose Sheet

Executive Summary

Curves razor for women holds Gillette Mach3 blades, the French shave company claims. The razor will be sold in Barneys and Neiman Marcus doors as well as through the firm's toll free number, 1-800-94-SHAVE. The "sleek, sensual" nickel-plated razor features a slim handle "shaped to fit comfortably into a woman's hand" and is "the only women's razor on the market equipped to fit Gillette Mach3 blades," e-Shave says. Suggested retail is $55. Gillette plans to introduce its own women's version of the highly successful triple-blade Mach3 razor in 2000
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