Consumer Reports ranks moisturizers
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal Plentitude Active Daily Moisture Lotion SPF 15 tops Consumer Reports' review of 28 face, body and hand moisturizers published in its January issue. Testers used a Coreometer CM825 to measure moisture levels before application and at one, two and four hours. The L'Oreal lotion ranked first in the face category, while the leading body moisturizer was Unilever's Vaseline Intensive Care Advanced Healing With Skin Protection Complex. The hands category was led by Andrew Jergens Curel Soothing Hands Moisturizing with Chamomile
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says