Regis
This article was originally published in The Rose Sheet
Executive Summary
Acquisition of 112 salons in eight transactions will generate $28 mil. in annualized revenues, the company predicts. Including the most recent deals, Regis has completed 146 acquisitions in the past 72 months, adding 3,322 salons to its stable and generating annualized revenues of $494 mil. Regis purchased 321 stores in the first four months of FY 2000 (ending June 30), fulfilling 99% of its acquisition goals for the year
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says