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This article was originally published in The Rose Sheet

Executive Summary

Lab Series For Men Super Lift Off! AHA/BHA Face Lotion and Body Lotion target consumers who want a fast and effective product that will protect, exfoliate and moisturize, Aramis says. Prints ads supporting the March introduction will run in GQ and Men's Health. The products will retail for $27.50 for a 1 oz. bottle and $37.50 for 3.4 oz. Lab Series also introduces Frequent Flier Face Lotion SPF 15 all day moisturizer. Designed for men who are regular travelers or often are exposed to the outdoors, Frequent Flier protects skin "in even the most extreme conditions," the company says. Available at Macy's, Bloomingdale's, Filene's, Foley's, Hecht's and Burdine's, a 1.7 oz. pump bottle retails for $20

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