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This article was originally published in The Rose Sheet

Executive Summary

Ads breaking in February on MTV and in beauty books including Elle, InStyle, Jane and Vogue feature five Bed Head hair care line extensions: Self Absorbed Mega Vitamin Shampoo and Conditioner, Creative Genius Sculpting Liquid, Uptight Heat Activated Curl Maker and Shine Junkie Hair Polish. The products are housed in clear bottles and displayed in acrylic cases to show off the formulas' bright orange, yellow and green colors, the company says. Available at more than 2,500 salons, the line ranges in price from $7.95 for a 12 oz. bottle of shampoo to $15.95 for 2 oz. container of hair polish

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