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Dermablend

This article was originally published in The Rose Sheet

Executive Summary

Corrective Cosmetics line targets new mothers and mothers-to-be. Cover Creme, Leg and Body Cover and Setting Powder "mask" the temporary and permanent physical skin-related side effects that often accompany pregnancy. Cover Creme's fragrance-free formulation achieves a "flawless, natural looking finish." Used in conjunction with Loose Setting Powder, the foundation lasts all day, the firm claims. Leg and Body Cover "conceals imperfections from the neck down." Suitable for all skin types, the products also offer non-chemical sunblocking capabilities. A .38 oz. jar and 1 oz. jar of Cover Creme retail for $16 and $23, respectively. Leg and Body Cover is priced at $14.50 while Loose Setting Powder is $17. The line is available at major department stores as well as on www.skinstore.com
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