Helena Rubinstein
This article was originally published in The Rose Sheet
Executive Summary
Lucy Tart to VP-marketing for Helena Rubinstein color and skin products and the HR Beauty Gallery. Tart joined the Cosmair company in 1997 as assistant VP-marketing and, prior to that, worked in Lancome's marketing department for six years. She joined Cosmair in 1984 in the Biotherm division. Separately, Karen Oliver is tapped as VP-retail development from assistant VP, a position she has held since 1997. Previously, Oliver served as training director at Christian Dior Parfums, Shiseido and Lancome
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says