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Clarins

This article was originally published in The Rose Sheet

Executive Summary

Self Tanning Face Lotion SPF 15 debuting in Light Tan and Deep Tan formulas. Stabilized DHA and eurythrulose react with skin's amino acids to create "a more natural, even and longer-lasting tan" within two hours, Clarins claims. Along with sunscreens such as octyl methoxycinnamate, the product contains Clarins' exclusive triactitan complex of oat and bran extracts, vitamins and botanicals that is said to help prevent premature sunburn. In addition, tyrosine accelerates "the tanning process while reinforcing skin's natural protection." A 50 mL orange pump-top bottle with metallic gold sunburst icon will retail for $23. At launch, Clarins will provide 750,000 samples for customers. An ad campaign to support the firm's sunless tanning products will run in April and May beauty books including Vogue, Marie Claire, InStyle and W

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