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This article was originally published in The Rose Sheet

Executive Summary

New $20 mil. "high-impact, high-image" advertising campaign highlights the e-commerce beauty site's prestige brands and beauty boutiques in a 52-page Vogue insert in the February issue highlighting "A Century of Beauty in Vogue." Created by Badger Worldwide, 26 pages of ads feature Brazilian supermodel Fernanda Tavares and carry the tagline "Where Beauty Lives." Additional print ads are in February issues of Glamour, InStyle and Martha Stewart Living. The new ads follow the firm's teaser campaign that broke in November (1"The Rose Sheet" Nov. 22, 1999, p. 8)

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