HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Beautyjungle.com

This article was originally published in The Rose Sheet

Executive Summary

New $20 mil. "high-impact, high-image" advertising campaign highlights the e-commerce beauty site's prestige brands and beauty boutiques in a 52-page Vogue insert in the February issue highlighting "A Century of Beauty in Vogue." Created by Badger Worldwide, 26 pages of ads feature Brazilian supermodel Fernanda Tavares and carry the tagline "Where Beauty Lives." Additional print ads are in February issues of Glamour, InStyle and Martha Stewart Living. The new ads follow the firm's teaser campaign that broke in November (1"The Rose Sheet" Nov. 22, 1999, p. 8)

You may also be interested in...



Beautyjungle.com Offers Multi-Venue Shopping Experience

The beautyjungle.com e-commerce site offers 150 brands, or more than 6,000 SKUs from five different distribution venues: mass, prestige, spa, international, boutique and botanical. The site, which launched Nov. 15, received more than 100,000 hits in its first two days.

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

UsernamePublicRestriction

Register

MT142539

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel