Orlane B21
This article was originally published in The Rose Sheet
Executive Summary
Renovatherapy detoxifying and anti-stress skin treatment designed to be used twice daily for two weeks every year. A lotion with marine extract, plant extract and .1% salicylic acid prepares the skin for the treatment application. The follow-up fluid works to "detoxify, purify, relieve stress and to continuously reinforce powerful revitalizing properties" with 3.5% botanical extract to help nourish and oxygenate epidermal cells. The fluid is packaged in silver capped daily-use vials and the lotion is in larger weekly-use bottles. The system will be available in April for $450
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says