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Eve.com

This article was originally published in The Rose Sheet

Executive Summary

Paul Roelofts to creative director, responsible for artistic direction of the prestige beauty Web site. Previously the design director at In Style, Roelofts will give the site a "cutting edge and boldly original look," eve.com says. He also was the art director for New York-Garden Design and Saveur. Separately, Jonathan Spatz is appointed CFO, reporting to eve.com Co-Founder and Co-President Varsha Rao. Spatz comes to eve.com from Factory 2-U stores, where he served as exec VP and chief operating officer
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