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MAC

This article was originally published in The Rose Sheet

Executive Summary

Mary J. Blige and Lil' Kim sign on as spokeswomen for MAC Viva Glam III Lipstick, the company's AIDS fundraising product. The entertainers will appear in April print ads in 12 books including Vogue, Essence, Allure and Marie Claire. The spots, designed by David LaChapelle, feature Blige and Lil' Kim dressed in bronze outfits with a yet-to-be-disclosed tagline. The ad is the first MAC campaign in several years. Proceeds for the new plum brown lipstick ($13.50) will support the MAC AIDS Fund
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