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Perfumania.com

This article was originally published in The Rose Sheet

Executive Summary

Discount beauty e-tailer changes name to Envision Development Corp. to reflect e-business strategy. Sister company Perfumania recently changed its corporate name to Perfumania Marketing as part of a business reorganization. Both companies operate as wholly owned subsidiaries of E Com Ventures, an e-commerce holding company. E Com Ventures trades on the NASDAQ under ECMV. E Com Ventures will cross-promote with Perfumania retail stores. Perfumania announced its name change following a strong third quarter performance (1"The Rose Sheet" Dec. 20, 1999, In Brief)
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