Porter's
This article was originally published in The Rose Sheet
Executive Summary
Hired Hand Cream features a menthol scent and ingredients like sunflower oil, grape seed oil, witch hazel distillate, camphor and rosemary oil. The product is the newest addition to the original 13-SKU line, which focuses on Porter's Lotion, a formula developed in the 1930s and marketed as a "survival tool to counteract the effects of a harsh climate," the Bozeman, Mont.-based company says. A 3 oz. tube of Hired Hand Cream is available for $8.50 at Henri Bendel and Restoration Hardware
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says