L'Oreal
This article was originally published in The Rose Sheet
Executive Summary
National tour to educate consumers on skin care for all needs and ages kicks off in Chicago. L'Oreal Skincare Expertise On Tour, which began Feb. 19, will travel to a different city each weekend for 14 weeks in states such as Virginia, Illinois, Texas, Georgia and California. The firm will offer women complimentary, personalized skin care consultations, samples and coupons at mall kiosk exhibits staffed by L'Oreal's skin care experts
You may also be interested in...
L'Oreal Hydra Fresh $10 Mil. Marketing Spend Includes $3-Off Coupons
L'Oreal's Plenitude Hydra Fresh $10 mil. youth-focused marketing campaign will include magazine coupons and capitalize on the company's newly launched mall kiosk promotional effort.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program