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This article was originally published in The Rose Sheet

Executive Summary

National tour to educate consumers on skin care for all needs and ages kicks off in Chicago. L'Oreal Skincare Expertise On Tour, which began Feb. 19, will travel to a different city each weekend for 14 weeks in states such as Virginia, Illinois, Texas, Georgia and California. The firm will offer women complimentary, personalized skin care consultations, samples and coupons at mall kiosk exhibits staffed by L'Oreal's skin care experts

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