Nice 'N Easy
This article was originally published in The Rose Sheet
Executive Summary
Clairol launches ad campaign for the hair color line starring "Will & Grace" actress Debra Messing. TV spots will be followed by print ads in late spring with the tagline: "The true color of you." Clairol created the effort to freshen and reinvigorate the products, the company says. New packaging for Nice 'N Easy products will begin shipping mid-year simultaneously with the debut of six new shades; three "high lift" blond shades, a blond, a burgundy and a brown hue