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This article was originally published in The Rose Sheet

Executive Summary

Protective Sun Veil, a "non-greasy invisible screen" for hair, will bow in June in department and specialty store doors, including Neiman Marcus, Barneys, Nordstrom and Sephora, Phytoplage says. Formulated to shelter hair from summer stresses like prolonged sun exposure, salt water, chlorine and wind, the product contains UV filters to prevent color oxidation, sunflower extract to fight free radicals and sweet almond extract to soften and "seal" the hair. Other ingredients include castor oil, glycerin and panthenol. Protective Sun Veil is suitable for all hair types and is designed to be sprayed on wet or dry hair before and during sun exposure. A 3.3 oz. non-aerosol bottle retails for $19.50

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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