Phytoplage
This article was originally published in The Rose Sheet
Executive Summary
Protective Sun Veil, a "non-greasy invisible screen" for hair, will bow in June in department and specialty store doors, including Neiman Marcus, Barneys, Nordstrom and Sephora, Phytoplage says. Formulated to shelter hair from summer stresses like prolonged sun exposure, salt water, chlorine and wind, the product contains UV filters to prevent color oxidation, sunflower extract to fight free radicals and sweet almond extract to soften and "seal" the hair. Other ingredients include castor oil, glycerin and panthenol. Protective Sun Veil is suitable for all hair types and is designed to be sprayed on wet or dry hair before and during sun exposure. A 3.3 oz. non-aerosol bottle retails for $19.50
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says