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Clinique

This article was originally published in The Rose Sheet

Executive Summary

Free-standing kiosks debuting nationally in malls in a cooperative effort between Clinique and a number of department stores, including Dillard's and Macy's. Designed to "reach customers where they are and provide a high level of service," the 144 sq. ft. service centers are currently in seven malls located in Florida, Texas, California and New Jersey. The Estee Lauder company will roll out the kiosks nationally in the spring. The centers are the latest in a number of Clinique alternative marketing initiatives. Clinique kicked off an open-sell format in 1997 in an attempt to attract a younger consumer and was one of the first major beauty companies to begin selling on a branded Web site
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