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Rogaine for Women

This article was originally published in The Rose Sheet

Executive Summary

Pharmacia & Upjohn launching Women's Institute for Fine and Thinning Hair, an informational Web site for consumers considering Rogaine, in May. Containing input from a board of dermatologists, psychologists and hair stylists, the site will contain a questionnaire to help determine the cause and severity of hair loss, a bulletin board for consumers experiencing hair loss and an "Ask the Experts" forum. A treatment section will offer information on Rogaine for Women as well as other alternatives. Coping mechanisms will be presented to help restore self-esteem to women with hair loss, P&U says. The company also will make information available through a toll free number (877-554-HAIR) and consumer brochures
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