Urban Decay
This article was originally published in The Rose Sheet
Executive Summary
International expansion of the trendy niche makeup line considered following acquisition by LVMH. Currently, Urban Decay is sold in the U.K., Hong Kong, France and Japan through LVMH's Sephora doors. In the U.S., the Los Angeles-based company's lipsticks, nail polishes and eye products are distributed through Nordstrom, Bloomingdale's, Sephora and specialty boutiques. Urban Decay is the fourth U.S. cosmetics company purchased by LVMH within one year; Hard Candy, which has a similar positioning to Urban Decay, was purchased in May 1999 (1"The Rose Sheet" May 17, 1999, p. 3)
You may also be interested in...
LVMH Hard Candy Buy Provides Management Expertise, Financial Backing
As the newest addition to the LVMH family of prestige brands, Hard Candy gains the management skills and financial backing it needs to take the fledgling cosmetics company to the "next level," founder Dineh Mohajer said. The company generated sales of $10 mil. in 1998. The deal was signed May 10.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle