Bliss
This article was originally published in The Rose Sheet
Executive Summary
Lemon & Sage Soft Oil Spray's fast-absorbing vitamin-enriched formula "soaks dry skin soft," Bliss claims. An 8.5 oz. spray will retail for $24. Marine algae-infused Serious Seaweed Cellulite Soap is said to combat cellulite. The hand-held soap will be priced at $11. Gobi Stick non-residue lemon-sage scented antiperspirant keeps underarms "under control without parching sensitive skin," Bliss says. A 3 oz. stick will retail for $15. All products will be available in April at Bliss World Spas and through the company catalog
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says