Bobbi Brown
This article was originally published in The Rose Sheet
Executive Summary
Rochelle Bloom to president of Bobbi Brown essentials, Estee Lauder announces. Bloom has been with Lauder for 24 years, most recently as exec VP-Estee Lauder International and regional head of Asia/Pacific. She is credited with tripling the sales and quadrupling the profits of the Estee Lauder International brand. Bloom succeeds Rosalind Landis, a co-founder of Bobbi Brown, who will work on developing "new prospects" for Estee Lauder
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says