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Bobbi Brown

This article was originally published in The Rose Sheet

Executive Summary

Rochelle Bloom to president of Bobbi Brown essentials, Estee Lauder announces. Bloom has been with Lauder for 24 years, most recently as exec VP-Estee Lauder International and regional head of Asia/Pacific. She is credited with tripling the sales and quadrupling the profits of the Estee Lauder International brand. Bloom succeeds Rosalind Landis, a co-founder of Bobbi Brown, who will work on developing "new prospects" for Estee Lauder
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