CFSAN relocation
This article was originally published in The Rose Sheet
Executive Summary
FDA Commissioner Jane Henney, MD, requests $5 mil. for one-time costs associated with the Center for Food Safety and Applied Nutrition's 2001 relocation to College Park, Md. during testimony before the House Agriculture Subcommittee Feb. 29. The funding will support "telecommunications equipment and necessary network connections, files consolidation and moving costs," Henney says. Under President Clinton's proposed budget package for FY 2001, CFSAN would receive $269.2 mil. (1"The Rose Sheet" Feb. 14, In Brief). Although the Administration requested $4.6 mil. in FY 2000 for moving expenditures, the center did not receive funding for the pending relocation
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says