Clarins
This article was originally published in The Rose Sheet
Executive Summary
Montana fragrance brand sold to Diana de Silva Cosmetiques as part of a "rationalization" of both companies' product portfolios, Clarins announces Feb. 28. The company acquired the Claude Montana designer fragrance brand in 1995 as part of the Parfac Group purchase, which also included Loris Azzaro fragrances. The transaction will permit "renewed emphasis of the development of the Montana brand," Clarins says. A new fragrance, Montana Blu, will bow shortly in all Clarins markets except the U.S. The only Montana scent distributed stateside, Just Me, bowed in conjunction with Sephora's Rockefeller Center opening in October
You may also be interested in...
Azzura Women's Scent Backed By Clarins' Largest Launch Effort - VP Horowitz
Clarins is launching Loris Azzaro's Azzura for women with the company's "largest, most concentrated media effort ever," Clarins Fragrance Group VP-Marketing Brad Horowitz said. The scent, which is a feminine play on Azzaro Pour Homme, will bow in the U.S. in September.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program