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Hard Candy on QVC

This article was originally published in The Rose Sheet

Executive Summary

Hard Candy founder and Creative Director Dineh Mohajer to appear on QVC March 8 from 9-10 p.m. during the station's International Women's Day Celebration. Mohajer plans to use the appearance to test if the infomercial increases consumer store traffic. Upcoming introductions include lip gloss rings, which will launch in April in three shades: Twinkle, a baby blue with blue sparkles; Star, clear lavender with purple glitter; and Pixie, pink with pink glitter. The rings will retail for $12 each. In addition, Glitter Hair Spray will bow with a $15 price tag. Three coffee-flavored lipsticks with caffeine also will debut for $16 each. Lipachino is a fudge brownie color, Latte Lip is a neutral caramel and Cafe au Lait is tinted pink
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