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Listerine PocketPaks

This article was originally published in The Rose Sheet

Executive Summary

Oral care strips will be supported by a $100 mil. advertising and promotional budget for 2000, Warner-Lambert says. The portable breath fresheners are bowing in August (1"The Rose Sheet" Feb. 28, p. 9). TV and print ads will be supplemented with Internet banner ads and other Web-based promotions. More traditional promotional methods include FSIs, in-store promos and free samples
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