Yves Saint Laurent
This article was originally published in The Rose Sheet
Executive Summary
Energie Teint oil-free liquid foundation contains orange water to give skin a "wake up call," YSL says. Developed from distilled orange pulp, the water is encapsulated in spherical microcapsules to work as an antioxidant to "energize the skin" and "keep the skin's surface flawless." Light-diffusing pigments coated with titanium dioxide work to correct skin's loss of healthy pink tones by reflecting light to mask imperfections, YSL claims. Available in eight shades, the 1 oz. foundation bows in April for $46
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says