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Avon supplements

This article was originally published in The Rose Sheet

Executive Summary

Global nutritional supplement and vitamin line to bow in 2001 under agreement with Roche. Line extensions will follow every year for the next four years. Under the five-year agreement, Roche Consumer Health will develop the products and assist Avon with marketing activities and regulatory consultation. The yet-to-be-named line will be exclusively marketed through Avon representatives, kiosks and avon.com. By 2001, the supplements will be available in Avon's top 15 markets, including the U.S., U.K., Mexico, Argentina and Brazil. Avon expects its overall line of women's "health and well-being products," including vitamins, will generate $200 mil.-$300 mil. in annual revenues within five years. The company announced its intention to explore other product markets, including supplements, last year (1"The Rose Sheet" April 5, 1999, p. 3)

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