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This article was originally published in The Rose Sheet

Executive Summary

Fragrances and cosmetics operating profit jumped 33% to $139.8 mil. (146 mil. Euros) in 1999, the company reports March 9. Results reflect "considerable advertising investments" LVMH made to support the "successful" introductions of Christian Dior's J'adore, Givenchy's Indecence and Guerlain's Aqua Allegoria. The year was marked by a number of acquisitions, including Bliss, Hard Candy, BeneFit Cosmetics, Make Up For Ever and Fendi, as well as the launch of Sephora.com. Beauty sales total approximately $1.72 bil. in 1999 (1"The Rose Sheet" Jan. 24, In Brief). Consolidated LVMH income increased 40% to $706.7 mil. (738 mil. Euros)

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Fragrance and cosmetics sales increase 24.4% to $1.72 bil. in 1999, fueled by a number of successful launches, the firm says. Christian Dior's J'adore has taken the top spot in the French market, while Guerlain's Aqua Allegoria, Givenchy's Indecence d'Organza and Rouge Miroir and Kenzo's Time for Peace performed well abroad. Fourth quarter beauty sales jump 28.6% to $538 mil. LVMH's Selective Retailing sales increase 21% for the year, driven by the addition of 127 Sephora stores. Sales for the three months, during which sephora.com was launched, increase 34.1% to $708 mil. Net sales jump 23.2% to $8.64 bil. in 1999

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