HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By



This article was originally published in The Rose Sheet

Executive Summary

Softening Body Oil, Body Renewal Care and Firming Serum Neck and Decollete added to B21 Bio-Energic line. Formulated with safflower, sweet almond and calendula oils, Softening Body Oil smoothes dry skin by "revitalizing and restructuring epidermal cell membranes." Applied after a shower, the dry oil is rapidly absorbed and will not stain clothes, the firm claims. The product also can be used to protect hair during sun exposure. Available in April, a 4.2 oz. bottle will retail for $45. Body Renewal Care "regenerates, detoxifies and protects," Orlane says. Composed of a ceramide, AHA and salicylic acid complex, Body Renewal is recommended for use two to three times per week. A 6.8 oz. bottle will be available in April for $65. Firming Serum's gel formula contains jojoba oil, elastin and marine origin to decelerate cell aging, the firm says. Available in April, a 1.7 oz. bottle will cost $75

You may also be interested in...

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle

NAD Sides With Gillette Over Energizer In Case Examining Schick Razor Ad

The National Advertising Division concludes that by claiming the Schick Intuition Plus razor "lathers, shaves and moisturizes in one easy step," Energizer Personal Care is implying a long-term post-shave benefit comparable to that awarded by leave-on moisturizer, which is not supported by the company's evidence




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts