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Perfumania Marketing

This article was originally published in The Rose Sheet

Executive Summary

Jerome Falic to CEO of E Com Ventures subsidiary. A VP since the company's inception, Falic oversees global operations of the Miami, Fla.-based discount perfumery chain. E Com Ventures is exploring an IPO strategy for Perfumania's retail store subsidiary. The firm signed a letter of intent with Noble Financial Group March 1
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