This article was originally published in The Rose Sheet
"Smashing" lipsticks in Adore and Rumor shades enhance color of natural skin tones, while Smashing Candid lip gloss is a tinted golden pink. The three lip products are available for $14 apiece. Other products in the collection include Smashing Ivory-Haze eyeshadow duo and Smashing Epic blush; both can be purchased for $24. Smashbox products can be purchased at Hecht's, Bloomingdale's, Nordstrom, Henri Bendel and newly-opened salon and spa Beau Image in Oak Park, Calif
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says