Absolute Soap
This article was originally published in The Rose Sheet
Executive Summary
Body Buffer exfoliating natural sea salts with essential oils are available in six scents: Romantic, Energizing, Harmonizing, Relaxing, Almond Oatmeal and Beach. Each scent contains a blend of botanical notes; Romantic features peach, anise, orange blossom, mimosa, violet, rose and jasmine, while Beach is built around mimosa, coconut and banana. The flake form allows the salts to dissolve easily without leaving behind a residue on the skin or in the bathtub, the Fort Worth, Texas-based company says. Formulated with EsterC liquid vitamin C, vitamin E and glycerin, Body Buffers are gentle enough for facial use. The products are housed in square glass jars. Suggested retail is $28 for 16 oz
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says