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ARTec

This article was originally published in The Rose Sheet

Executive Summary

Salon hair care company launches purehair, an all-natural collection of aromatherapeutic shampoos, conditioners and styling aids. The products, which contain no artificial colors or fragrances, are scented with pure essential oils and formulated with certified organic plant and flower ingredients. The collection includes four shampoos - Mandarin Bodifying with soy protein, Sweet Fennel Hydrating, Patchouli Balancing with clove and Rosemary Purifying, which "detoxifies" with eucalyptus. Conditioners include spray-on Geranium Replenishing Tonic, Chamomile Aloe Moisturizing Balm and Basil Mint Detangling Elixir. A nine-product styling line features Meadowfoam Seed Styling Mousse, Sandalwood Finishing Spray and Jasmine Volumizing Fixative. ARTec's existing products include the textureline hair care collection
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