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Hydra Finish

This article was originally published in The Rose Sheet

Executive Summary

Stick Foundation SPF 8 contains a water-infused polymer gel system to "keep skin continuously moisturized," Avon claims. The portable stick makeup applies "refreshingly cool" before drying to a powder finish. The foundation can be used as base foundation or cover-up to conceal imperfections. Sixteen shades will cost $9 each. Hydra Finish Soft 'N Natural Lash Color contains the same hydrating gel-based formula found in the stick foundation. The mascara will come in black and brown for $5.50. Both products will be available in May. Hydra Finish Lipstick bowed in early 1999 (1"The Rose Sheet" March 8, 1999, Marketing In Brief)
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