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Primal Elements

This article was originally published in The Rose Sheet

Executive Summary

Thirteen new soaps added to the 70-SKU Aromatic Soap Collection. Five categories - floral, decadent, citrus, fruity and herbaceous - introduce soaps including Majesty, with an image of a lilac crown and scents of jasmine, ylang ylang and hyacinth; Purple Ribbons, which has honey, chocolate and caramel bands within the bar; Blue Margarita, scented with lemon, lime and orange; Holy Matrimony, featuring a bride and groom atop a wedding cake; and Chocolate Trio, with dark, milk and white chocolate colors. Retailing for between $6.50 and $9, the soaps will be available at Nordstrom, Elizabeth Arden Red Door salons, Fred Segal and various specialty stores

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review

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