Repechage
This article was originally published in The Rose Sheet
Executive Summary
Sea Spa Glow body and foot exfoliator "removes dead skin cells, provides essential moisture and leaves skin looking its healthy best," Repechage claims. The formula blends sea salts with the moisturizing sea plant Chondris crispus as well as willow bark extract for its salicylic acid content. Olive oil acts as a moisturizer, while peppermint oil is added for its astringent, antibacterial and antiseptic properties. Suggested retail is $32.50 for a 12 oz. jar. For use after bath or shower, Aromatherapy Essential Oils of Flora blends rosemary, lemon, safflower and orange in a soybean oil base. A 4 oz. cobalt blue bottle costs $25. The company's spring/summer makeup collection includes products for lips, cheeks and eyes divided into warm and cool color families. Warm shades have names like Madcap and Roll in the Hay, while the cool collection includes Attitude and Mauvelous
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says