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Avon

This article was originally published in The Rose Sheet

Executive Summary

Sun-So-Soft PABA-free sunscreen collection is designed for today's active family, the firm says. Three 4.2 oz. sunscreen lotions - SPF 40 for kids, SPF 15 and SPF 30 - contain Parsol 1789. The kid's sunscreen will retail for $9, with the lower SPFs at $8.50 each. Sunscreen Spray Lotion SPF 8 and Sunscreen Stick SPF 25 will retail for $7.50 each, while Lip Balm SPF 15 will be priced $1.50. Formulated with aloe and vitamin E, the waterproof products also provide a tropical-fresh scent. The sun care line will be available in May through Avon's retail channels. Skin-So-Soft Moisturizing Sun Care Blue Blast Disappearing Color contains SPF 30 and insect repellent. The disappearing aqua blue color ensures even coverage while the formula protects against insects, the firm says. The lotion will be available in June
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