Avon
This article was originally published in The Rose Sheet
Executive Summary
Sun-So-Soft PABA-free sunscreen collection is designed for today's active family, the firm says. Three 4.2 oz. sunscreen lotions - SPF 40 for kids, SPF 15 and SPF 30 - contain Parsol 1789. The kid's sunscreen will retail for $9, with the lower SPFs at $8.50 each. Sunscreen Spray Lotion SPF 8 and Sunscreen Stick SPF 25 will retail for $7.50 each, while Lip Balm SPF 15 will be priced $1.50. Formulated with aloe and vitamin E, the waterproof products also provide a tropical-fresh scent. The sun care line will be available in May through Avon's retail channels. Skin-So-Soft Moisturizing Sun Care Blue Blast Disappearing Color contains SPF 30 and insect repellent. The disappearing aqua blue color ensures even coverage while the formula protects against insects, the firm says. The lotion will be available in June
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says